Wednesday, April 27, 2011

Social Media Policies

Recently, I had the honor of working to create a social media policy. I did a lot of research to see what items needed to be covered in our policy. After reading many articles, I found one that really stood out. had a list of “must haves” that needs to be covered in all social media policies. Although it was a group effort in creating our policy, we all agreed these items and many more must be covered:

1.     Introduce the purpose of social media
2.     Be responsible for what you write
3.     Be authentic
4.     Consider your audience
5.     Exercise good judgment
6.     Understand the concept of community
7.     Respect copyrights and fair use
8.     Remember to protect confidential & proprietary info
9.     Bring value
10.  Productivity matters

We have many employees who want to incorporate social media into their departments. I hope they do. Everyone in those positions has been advised to ready the policy and attend a training session. I think our employees will benefit if they take advantage of the resources available to them.

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